Bryan McLeod is an Assistant Professor of Marketing.

Bryan McLeod is an Assistant Professor of Marketing.


Dr. McLeod joined Francis Marion University in 2016. He teaches principles of marketing, international marketing, and marketing communications.

Dr. McLeod is a native of Southern Illinois. Upon graduating from Sesser-Valier High School, Dr. McLeod enlisted in the United States Navy. His first deployment was conducting counter narcotic operations off the coast of South America. During this deployment, he helped confiscate 3.5 tons of cocaine.

After being honorably discharged from the Navy, Dr. McLeod began his higher education, including earning his law degree from Southern Illinois University. After passing the bar exam, Dr. McLeod opened Southern Illinois Legal Services, N.F.P., a not-for-profit law office where he represented low income individuals. He was also responsible for the marketing efforts of the firm and he soon discovered his love of marketing. This love of marketing lead to his decision to leave the practice of law and earn his Ph.D.

Dr. McLeod’s areas of research consist of consumer behavior, digital and social media marketing, marketing and public policy and ethics. Dr. McLeod’s time practicing law strongly fueled an interest in ethics and public policy. Recently, Dr. McLeod and two coauthors have worked on a series of manuscripts examining the traits and motivations of gamblers and fantasy sports players focusing on the public policy and ethical implications arising from legalizing pay-to-play fantasy sports.


education:

Ph.D., Business Administration (Marketing) 2016 Southern Illinois University, Carbondale, Illinois                             

M.B.A.                                                                                              2012 Southern Illinois University, Carbondale, Illinois

J.D.                                                                                                 2009 Southern Illinois University, Carbondale, Illinois

B.S., Workforce Education and Development                               2006    Southern Illinois University, Carbondale, Illinois


ACADEMIC AND PROFESSIONAL EMPLOYMENT:

Assistant Professor of Marketing                                       2016 – Present
Francis Marion University, Florence South Carolina

Adjunct Professor of Marketing                                          Summer 2016, 2017
Newberry College, Newberry, South Carolina

Instructor of Record/Teaching Assistant                           2012 – 2016
Southern Illinois University, Carbondale, Illinois

Attorney at Law                                                                  2009 – 2011
Southern Illinois Legal Services, Sesser, Illinois

Judicial Legal Clerk                                                            2007 – 2008
Jackson County Courthouse, Murphysboro, Illinois

Information Systems Technician                                        1996 – 2004
United States Navy, Various