Bryan McLeod - Assistant Professor of Marketing at Francis Marion University

Bryan McLeod - Assistant Professor of Marketing at Francis Marion University

 


Works in Progress
McLeod, Bryan T., Jaehoon Lee, and Mavis Adjei, “The Ties that Bind: Social Comparison’s Influence on Consumer Attitudes and Behavioral Intentions.” – Data collected, finalizing for submission January 2019, Targeting Journal of Consumer Psychology

Houghton, David M., Bryan T. McLeod, and Edward L. Nowlin, “Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations.” – Analyzing data, finalizing for submission January 2019, Targeting Journal of Public Policy and Marketing

Houghton, David M., Edward L. Nowlin, Bryan T. McLeod, and John P. Fraedrich, “If it Looks Like Gambling and Sounds Like Gambling: Investigating the Exemption Made for Fantasy Sports in the Internet Gambling Law.” – Data collected, finalizing for submission January 2019, Targeting Journal of Public Policy and Marketing

Houghton, David M., Bryan T. McLeod, and J.L. Saavedra, “Developing a Sense of Humor: Congruence Between Type of Humor and Brand Personality.” – Finalizing for Submission February 2019, Targeting AMS Review

McLeod, Bryan T. and Jaehoon Lee, “Conspicuous Giving: Social Comparison’s
Influence on Gift Giving.” – Developing Conceptual Model, Targeting Journal
of Consumer Psychology

McLeod, Bryan T., David M. Houghton, Jose Saavedra, Monika Rawal, and
Ramin Bagherzadeh, “Tell Us How You Really Feel: Investigating How to
Increase Online Reviews for Firms.” – Developing Conceptual Model, Targeting
Journal of Research in Interactive Marketing