My Teaching Philosophy
My teaching philosophy centers on creating an environment of trust, fun, and challenge, in which students are motivated to engage and interact with their classmates and the course content. To accomplish this, I use a variety of methods in the classroom including business clients, projects, new technology, and guest speakers. I am a strong proponent of experiential learning because I believe that some of the most valuable lessons students can learn come from working on real-world projects with business clients. I also use technology and innovation in my classes to enhance the learning experience. I find that using technology with which students are familiar allows me to reach them better. Additionally, in most classes, I implement competitions to enhance the course material. When students compete against their classmates, it motivates them to work harder and take pride in their work beyond merely earning an "A."
I have taught a variety of classes, including digital/social media marketing, advertising/promotion management, and retail management. I also have experience teaching undergraduate and graduate classes in both face-to-face and online settings. In addition to teaching, I helped establish the Patriot Marketing Club, the student marketing association of Francis Marion University. The Patriot Marketing Club is currently in the process of applying to become a student chapter of the American Marketing Association.
I am also a firm believer in giving assigning work that will prepare students for their career and provide them with deliverables they can give to potential employers. I also keep an eye on job qualifications and try to implement material that will my students meet these qualifications. Many of my students become develop personal websites and earn their Google Analytics Individual Qualification.
My passion for teaching and engaging students in innovative ways has been demonstrated through my high teaching evaluations, which consistently rank at or above both the School of Business and University averages. I was also a finalist in the Cengage Pride/Ferrell Innovations in Teaching competition at the 2018 Society for Marketing Advances Conference in West Palm Beach, Florida.
Advertising Management (Undergraduate, Residential)
Brand Management (Graduate, Residential)
Business Law (Undergraduate, Residential, Online)
Ethics of Business (Graduate, Residential)
International Marketing (Undergraduate, Residential)
Internet and Social Media Marketing (Undergraduate, Residential)
Marketing Communications (Undergraduate, Residential)
Marketing Strategy (Undergraduate, Residential)
Professional Sales (Undergraduate, Residential)
Principles of Marketing (Undergraduate, Residential, Online)
Retail Management (Undergraduate, Residential)
Small Business Management/Analytics (Undergraduate, Online)
University Life (Undergraduate, Residential)